Published On: Sun, May 14th, 2017

REVEALED – the UK’s WORST high street shops (…it's not good news for Morrisons)


Discount superstore Morrisons has been voted the worst shop on the UK high street according to Which? users. 

Customer scores given are based on satisfaction and the likelihood of recommending each shop, and Which? revealed those that you should avoid visiting. 

Which? asked more than 10,000 consumers about their shopping experience at 100 major retailers.

Unfortunately the discount stores faired worst with the likes of Poundland and Poundstretcher both making the list. 

Worst rated shops on the UK high street rated on customer satisfaction and likelihood of recommending to a friend, out of 100:

Morrisons – 55 per cent

WH Smith – 56 per cent

Poundland – 59 per cent

Poundstretcher – 60 per cent

Peacocks – 61 per cent

Vodafone – 61 per cent

EE – 61 per cent

Clinton Cards – 62 per cent

JD Sports – 62 per cent

Robert Dyas – 62 per cent

Sainsbury’s – 62 per cent

Tesco – 62 per cent

Topshop/Topman – 62 per cent

The Which? survey also ranked the best shopping on the high street.

DIY store Toolstation is joint-top for the second year running (having shared first place with John Lewis in 2016), while Richer Sounds is in the number one spot after coming joint-third last year. 

The electrical chain last topped the Which? survey in 2011.

Harvey Nichols has jumped from 21st place last year to third place this time around, with customers citing a love of its products as well as the stores themselves.

Waterstones returns to the top five for the first time since 2014. The book retailer is welcomed back into the top bracket of the Which? shopping survey on the back of recent news that book sales reached a record £3.5 billion last year.

The best rated shops on the UK high street

1. Richer Sounds = Toolstation – 80 per cent

2. Harvey Nichols = John Lewis = Waterstones – 79 per cent

3. Apple = Bodycare – 78 per cent

4. The Perfume Shop – 77 per cent

5. Card Factory = Cotswold Outdoor = Go Outdoors = Screwfix – 76 per cent

Richard Headland, editor of Which? magazine, said:

“The best retailers, Richer Sounds and Toolstation, continue to strike the right balance by selling quality products at reasonable prices. It’s a simple formula, but that’s why they consistently score well with shoppers in the Which? survey.”

Sainsbury’s are offering customers £18 off £60 worth of groceries today with this little-known discount voucher code.



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